08th May 2010

The end of TV? Not on your telly!

The fashionable ‘end of television’ thesis – doing the academic rounds lately – seems well and truly on its knees if recent evidence is to be believed. For starters, there’s the constant media banter about  Britain’s first ‘TV election’ – although this catchy phrase overstates the power of TV to shape public opinion, as spectacularly demonstrated by the unexpected (among political commentators at least) Lib Dem flop at the polls. Yes, Clegg was TV-genic. But. No, Clegg didn’t convince many people about his credentials to lead the country. And when it comes to powers of persusasion.. t’was the sun wot did it agen!

But even if we take a critical view on the ‘TV election’ cliche, more scientific findings still point to television’s persistence as the dominant medium of our times, relatively unchallenged by mobile phones, social networking sites and other new media. On average, we watch more than 4 hours of TV every day (I don’t, but the majority do) and, more worryingly for some, very young children are watching too much TV - and eating junk food and warping their brains at the same time.

So it seems the TV dinner (baby food included) is here to stay, for the time being at least, and who knows what 3D TV will do to our eating habits!

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